I am an experienced UX and UI designer, working in web, apps and now games over the last 20 years

  • Creating personas from real player data helps the team stay in touch with actual player needs. I ensure that these personas are frequently updated and the team can envision their design decisions and their impact on these specific users.

  • I like to create designs based on user/player testing and feedback loops. This helps keep design decisions firmly rooted in fact and avoids assumptions leading the way.

  • I have a wealth of experience moderating player interviews and testing as well as observation and data synthesis.

  • Creation of interactive prototypes for concept validation using Figma, connected with Claude via MCP, to help test MVPs in their most developed state.

  • I have experience designing and facilitating alignment workshops. I love bringing teams together and use these opportunities to create a shared vision.

  • Informing next steps is the key to successful research. I enjoy identifying insights and trends in data based on interviews, playtests and usability test results. Presenting this data back to stakeholders and encouraging action is equally as important and I am always keen to share this information with the team.

UX Design & Research

In a new world where anyone can now build anything, the real question is knowing what we should build. Understanding user needs will never be a step that can be automated. Business requirements still need to be mapped to product features and users still need to be heard. Which is why I am a strong believer that UX is more important than ever.

Dumb Ways to Party (2025)

UI Design

Even before the advent of AI I was already working alongside programmers to create and implement work directly in engine. I have worked with Unity and Godot and have a passion for creating beautiful, player-centric, user interfaces.

  • The development of a style is something that doesn’t just happen overnight. It takes countless experiments. I am confident in my ability to explore, create then distill UI with a healthy dose of visual flair.

  • 20+ years of experience gives me the confidence to guide UI design as a discipline lead. Able to spearhead design projects and instruct engineers on implementation.

  • In-engine implementation for Godot and Unity as well as creation of new assets using Cursor, Claude and Figma.

  • Design system creation for development of consistent UI design across projects. Also for internal alignment for all stakeholders on UI design decisions.

  • No matter the format or tools, I am confident in my ability to create and implement in a way that helps the whole team to understand the visual direction of a project.

Candy Critters 2024

Leadership

Even before the advent of AI I was already working alongside programmers to create and implement work directly in engine. I have worked with Unity and Godot and have a passion for creating beautiful, usable user interfaces.

  • Years of experience have given me the ability to match expected project outcomes to business requirements. This helps the team focus on the bigger picture and not get too siloed and lost in details.

  • Self-motivated and able to lead a project from a UX design or UI design perspective. This includes starting UI styles for a project from scratch or defining a UX problem space and objectives.

  • At Mighty Kingdom I managed a team of 7 UX & UI professionals. This involved delegation, consultation, team health, guidance as well as resource management.

Tamak 2012